Background Story

Hey there!

For those who don’t know me,..I am Noemi, 30 years young, I live in East London these days and I love FOOD. I was born and raised in Berlin but left home at 18 to study Hospitality Management in The Hague.

I moved to London in 2009 to find myself working as a hotel consultant for 5 years. I worked hard on my career until I reached a turning point in my life. After two years of debating whether to make my passion my vocation, I eventually left my job in October 2014 to do what I really wanted to do. I am becoming a full-time Foodie and entrepreneur and many exciting food projects are in the planning. Stick around to hear more about them over the next few months. 🙂

If you want to know a bit more about my background and my motivation to leave my city job and follow my heart, don’t stop here but read further..

In my teens I travelled quite a bit and visited various countries in South America where I learnt Spanish, China where I gave Mandarin a go and Europe where I explored the beauty of my neighboring countries. A big thank you to my mum, who made all of this possible.


During my four years at The Hotelschool The Hague, I had the chance to do two internships abroad. For my first one, I interned at the five-star Gleneagles hotel in Scotland where I worked in The Strathearn, the hotel’s fine-dining restaurant. It was a fantastic time and who would have thought I get to play my first rounds of golf on one of the best golf courses in the world? I gained valuable operational experience and made friends for life.

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In 2008/09, my final year at University, I went to New York City to intern at the The Leading Hotels of the World HQ. The melting pot of cultures, the city that never sleeps. I learnt from the most amazing woman I know in the hotel industry and I went away with a wealth of new skills and life experience.


I graduated with a Bachelor degree in Hospitality Management in 2009. I then moved to London.

My God..its been a long time now and it feels it has all gone by so quickly… London has something magical about it that has captured me for 5 years now. It is certainly not flawless and although I don’t intend to grow old in this city, I have built my life here, for now anyway, and lot’s more exciting projects are lying ahead.

I really wanted to get into hotel consultancy and after only a few months in the UK, I was lucky enough to get exactly what I was looking for. I became a hotel consultant and I really enjoyed it. I changed companies in between and I got promoted eventually. With it came a pay rise but also longer working hours. I worked hard. I wanted to prove myself and others I could do it. I put a lot of pressure on myself and I had high expectations. I was working with amazing people who supported me in my career development in every way possible. I am very grateful and consider myself lucky to have worked with the best.

But although I had a bright future ahead of me in my company, I eventually felt my life turned into something I did not want it to be. I worked hard and played hard. I felt I was losing my job-life balance. This is when I started to pursued my passion for food more. It made me happy. Cooking for my friends and loved ones made me happy, eating in general made me happy.

And my enthusiasm for food grew more and more and after five years as hotel consultant, my full-time job just did not feel right anymore…despite all the fulfillment I got from completing a large project, all the security I got from having a full-time job, all the amazing support I got from my team and the money of course, I started having doubts whether the corporate world was for me.

So around the same time, it happened that my whole life was turned upside down. My partner of six years and I parted ways, and suddenly there was me, myself and I. Quite a daunting prospect after such a long time. What was I going to do with my new life? I had invested a lot of time and effort into other people’s projects and ideas and perhaps this was my time now.

And so it turns out that the only thing after the break up that made me happy and smile was taking control of my own life and build something of my own. And no matter what happens, there is only me to blame.

Now I am here – in the process of becoming a professional Foodie and entrepreneur. I have been working on one idea in particular for about two years and now it feels right to take risks! A new chapter has begun. I handed in my notice in August of 2014. And this is where my Blog starts…

Come and join me on this journey!


  1. Quintin Smit says:

    I always enjoy reading about life stories such as these. To leave the security of a full time career to follow your heart and passion is amazing. I do not doubt that you will be successful in this path you have chosen, as you clearly have the motivation and passion. Please keep this blog going and continue to share what seems like seriously delicious meals! Now for me to get off my chair and attempt to prepare some of them.
    😉 Q


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