Brünch

2017 in Review

2017 has come to an end and I’m looking back at what was an incredible year full of brünch adventures ❤

As you might know, I recently moved back to Berlin after 14 years away, eight years in London, almost three years of brünch and a whole new chapter ahead of me 🙂 After I left London in October, I took some time out to rest and let it all sink in, reflect and create new headspace for fresh ideas. Join me on my journey through 2017 and please do get in touch if you have any questions at all or simply want to reach out. I always love to hear from you.

Let’s start at the beginning. 

I launched brünch in February 2015 as a roaming Berlin brunch pop up after quitting my corporate job as independent hotel consultant to start a new chapter .

I launched brünch as my way to express myself. Live my ideas and passions and create the life I want to lead. Make it count! I had no big plans at first, I lived the moment and did what made me happy. I didn’t want to wake up one day not having tried.

And so my journey begun. 

temp_regrann_1508527614650

Since launching almost three years ago I hosted around 25 beautiful brünch events all across London. I toured some fantastic UK festivals with my Berlin brünch Bar, collaborated with many inspiring people and beautiful brands and had brünch delivered to your doorstep.

In 2017 my brünch adventures continued full steam ahead! With your amazing support, brünch celebrated the opening of it’s own place in the heart of East London.

From pop up to permanent.

It was summer 2016 and I was still feeling the buzz of what was an amazing first ever festival season with brünch. On the look out for some new pop up locations in London I stumbled across The Taproom at London Fields Brewery.

At the time The Taproom was only open in the evenings and had seen better days. I  met with Hugo Ramos, Managing Director of the brewery and we got on straight away. I loved his vision and he loved my ideas. Our conversation quickly lead into something a lot bigger than just a pop up.

I got a full tour of the space including the two arches and life music venue. We talked for hours. At the end of our chat Hugo took me by surprise! He asked if I could imagine doing something more permanent with brünch at The Taproom.

huu???

I walked away, called my closest friends, sat on a bench in the park and thought it over, again and again. I could hardly sleep that night.

I was super excited about the idea of opening up my own cafe. But I was really scared too. This was a different ball game. It meant commitment and responsibility. It meant putting my life on hold. Was brünch ready for this? Was I ready for this? Would brünch be successful going from pop up to permanent? Would I be able to pull it off?

There was only one way to find out…

Way too often we say No. No to the unknown. No because we are scared to fail. No because we are afraid of change. No because that is just easier!!!

But I had nothing to lose and I was way too excited with too many ideas in my head to let that opportunity go. I followed my heart and said YES!

Our vision was to bring The Taproom back to life, back into the local community – a new website, new logo, interior facelift, cafe during the day, cocktails and new dinner menu at night, all under my control. My dream project!

Next thing I know, my girlfriends and I are scrubbing floors, fridges, walls and tables at The Taproom. We converted the space into brünch’s new home, painted, built and decorated. Hugo gave me free reign and supported where he could. I was in my element. I launched a Kickstarter Campaign to raise the needed funds to get my new venture off the ground. Within 20 days, 62 backers supporting my vision and plans I was able to raise £10,169. Grateful for so much love and support from friends and brünch fans we went all out to make it happen.

IMG_20161009_145719

After only a few weeks, the new Taproom website went live with a new Taproom logo seeing brünch part of it. Hugo and I writing the content and my housemate Toby, creative mastermind behind El Tobe designing the website and logo. Adam, who has been supporting and believing in me from the start helped me visualise my ideas and drew up the initial design plans for brünch at The Taproom. Thank you Adam! ❤

 

 

 

 

Making something out of little was the motto. A philosophy that guided me from when I first started (pretty much because I did not have much choice..). I needed to spend every penny wisely. I wanted to bring the best out of what the space had to offer while giving it my brünch look and feel. Friends helped, most things were built in house, local businesses gave little discounts to support us.

And we did it! Within seven weeks, we turned around the existing operation and brünch at The Taproom opened on the 17th of November 2016. 

15232195_10102030814653320_683821306533181839_n

I am not going to lie, there were times when I just wanted to run away.  Endless hours of cleaning, baking and cooking into the night, dealing with suppliers, recruiting, training, marketing, social media, admin,…I neglected friends and family for weeks and feeling the pressures of being responsible for other people’s livelihoods was super scary.

My body and brain were tired. But it was an incredible feeling to see it all coming together.

 

 

 

 

Once up and running, I cycled to work every morning and opened the café with one of my team. The best moment of my day was picking up the still warm bread from Pavilion bakery around the corner, opening the shutters, letting the sunlight in and switching the open sign on. The café was ready when all the cakes and hot croissants were out. It smelled beautiful. The coffee was dialled in and we had our first cuppa of the day before the first guests arrived. I was happy!

We opened from Tuesday until Sunday, six days a week between 8am and 4pm. My team consisted of one barista, one chef, one person front of house and another barista and chef during the busy weekend periods. It was beautiful to see customers coming back, telling us how much they enjoy being here and they bring friends, work colleagues and their families to share the Berlin brünch experience. During the week brünch saw friends meet friends for a catch up, work colleagues brainstorm ideas, locals read the paper by the window, travellers take foodie pictures, neighbours get their coffee or just drop in for a chat. During the weekend, brünch quickly became a destination in its own right and our brünch family was growing day by day. It felt like home.

Magda_0928I took all my favourite Berlin drink brands with me too. It was fantastic to break the news to them that I had found a permanent home and I wanted them to be part of it. And so my fridges were full with Club Mate, fritz kola, Michelberger Coconut Water and ChariTea. Our Cocktail Bar was stocked with German booze like Belsazar Vermouth, Berliner Brandstifter Gin and Our Vodka Berlin. I sold little sweets from back in the day that only those would recognise that grew up or had lived in Berlin back in the day.

All finished off with a generous portion of tunes from my favourite German DJs in the background and on special occasions we had live DJs spinning the decks.

15192589_10102030815062500_332460813821697463_n

In the meantime another little project was coming my way.

When Soho meets Berlin for brünch. 

Back in January 2017 Jägermeister, who I had been working with on various events over the past two years, approached me and asked if I wanted to be the first pop up to launch at their new JagerSoho location in collaboration with SohoRadio.

Guess what. I said yes! 😉 And so, in March 2017, I opened my doors ‘When Soho meets Berlin for brünch’.

DSC_1653.jpg

I split my time between the two venues and it felt great to get on my bike, cycle through town and leave The Taproom for a bit. Even Claudia Schiffer walked in for a coffee one day! 😀

I felt re-energised.

I served all my Berlin favourites including beautiful coffee from Berlin roasters Fjord, our signature Stulle creations and of course our beautiful beetroot and black sesame lattes made with Oatly Oatmilk.

 

 

This slideshow requires JavaScript.

The pop up was only for three months and I remember how much I enjoyed it! Taking over spaces, converting them and creating the brünch experience.

Time for new adventures!

Brünch at The Taproom and my German-inspired evening menu were taking off. But there were a number of things that did not feel right anymore. I realised that The Taproom was not the right place for me and brünch. After long consideration, I decided to leave The Taproom in July 2017.

During that time my desire to re-connect with my home city became stronger and stronger. I have always had in the back of my head that one day I will find myself back in Berlin. I had a beautiful flat coming up in Berlin and after I left The Taproom it seemed the perfect time to give it a go.

Berlin’s food and bar scene is an exciting place to be right now. It is becoming more and more vibrant with the influx of internationals moving into the city. Fresh ideas, new concepts, different opinions. Dreamers, artists, suits, entrepreneurs, visionaries, chefs from all over the world shape the ‘new’ Berlin. Berlin is still young. Still finding out what it wants to be. It has so much to learn still. Times of change. I want to be part of that change. I want to contribute with what I have learnt in all these years abroad and make my mark in the Berlin food scene and beyond.

 

 

 

 

But before going back home, I took a little detour. 

After closing brünch at The Taproom I was pretty exhausted. I needed a break from it all and so I went to Bali for three weeks. Time to take a deep breath, let it all sink in, let my hair down and and just be!

 

Screen Shot 2017-10-22 at 23.25.30

Bali was incredible and gave me the headspace I needed to think about my next steps. A beautiful island, with kind people and amazing food. I got so inspired by the way the cafes were designed, the food looked and tasted. I ate myself through the whole island, exploring the world of Acai Bowls and Buddha Bowls. The food is colourful and vibrant, healthy and nourishing. There was so much love and attention to detail in the food we ate. The way it is made and presented let my heart jump.

 

 

This slideshow requires JavaScript.

The plan was to come back and enjoy a few more weeks in London before heading to Berlin. But as we know, plans never go according to plan.

Instead, I got the amazing opportunity to head up a big operation in Morocco and Ibiza for five weeks. One of those one-in-a-lifetime opportunities that I knew I could not turn down. I was flown out within two days and ended up missing my own farewell party. I packed my life into a few boxes within a day and just went for it.

I was given the trust to lead a big team and make things happen. I was completely out of my comfort zone but I was taking each day at a time and it was amazing. Sometimes you meet people in your life that bring the best out of you. They bring the best out of you because they believe in you and your capabilities, give you a chance to prove yourself. They trust you when you don’t trust yourself.

Way too often we are filled with self doubt. The fear of failure which holds us back to excel and flourish. I told myself to say yes more. Yes to the unknown. Yes to new adventures. Yes to making mistakes. I am still learning to accept that I don’t always need to know all the answers to my questions from the start. And I usually have a lot of questions! I realised that the more answers I have the more I overthink things and the more I get in doubt and eventually say no because all I can think of are the things that can possibly go wrong.

I didn’t want to wake up one day not having tried. 

I don’t want to say ‘don’t think just do it’. No! I am saying don’t stop dreaming. Trust yourself a little bit more and make mistakes. Do something you love and that you believe in. That allows you to express yourself day in day out. Take time to think about what makes you happy, what you want your life to look like? Let that picture drive you.  Don’t do it for anyone else but yourself. Make it count.

Who knows where the journey will take you. There is only one way to find out…

 

 

When I got back from my project in September, my room in London had already been rented out to someone else and all my stuff was already in Berlin.

I was a free bird with some cash in my pockets. And it felt fantastic!

Left with one suitcase full of summer clothes I made most of my ‘homeless time’ and travelled to Zurich and Amsterdam to visit close friends before heading back to London for a last goodbye.

It will not be a goodbye forever though. 

Moving back to Berlin is a big step for me. Things have changed. I have changed. I am  excited to re-discover and explore my home city after all these years away and I am looking forward to what’s ahead. Lots of plans, lots of ideas which I am currently working on. Stay tuned 🙂

If you want to follow my adventures and stay up to date with what I am up to, I will share my favourite places to eat, drink and experience Berlin on my Instagram accounts @noemieats_ and keep you posted on everything brünch related @bruench_popup  .

Thank you so much for visiting my blog and reading until the end. I am wishing you a beautiful and merry Christmas and a great start into 2018! See you very soon 🙂

Lot’s of brünchlove

Noemi xx

www.bruench.com

 

Advertisements

brünch goes Berlin!

It is official! brünch will be leaving The Taproom this summer, setting out on new exciting adventures across the Pond.

After 15 years away from home, seven years in London, two years of brünch and seven months at The Taproom, Berlin is calling!

In November last year I got the amazing opportunity to set up my very own cafe at The Taproom, London Fields in collaboration with London Fields Brewery. After two years of running many sold-out popups and events around London, taking brünch to festivals around the UK and working with some truly amazing brands, I launched a Kickstarter campaign and went all out to try my hands at a permanent brünch home.

15232195_10102030814653320_683821306533181839_n

Within 20 days, 62 backers supporting my vision and plans I was able to raise £10,169. (Thank you mum for topping up so I would not lose what has already been raised … <3)

In just seven weeks we then redesigned The Taproom and opened our doors on 17 November 2016. We put our heart and soul into it and created a menu of our favourite brünch dishes as well as Berlin drinks and brünch cocktails to match. We sourced the best Berlin coffee and worked with local artists and suppliers to make our home cosy and welcoming.

Being at The Taproom has been a great experience and learning curve for us. We made lots of new friends and met some beautiful people. It was our first time opening our own cafe and brünch has become a destination in its own right with people travelling from across town to visit us. We are overwhelmed by the positive feedback we have been receiving and leave with lots of warm feelings.

DSC_0996

Farewell London Fields, hallo Berlin!

It has not been an easy decision and we are sad to say goodbye to all our friends and customers who come every day, but we are excited about what’s ahead. We will be taking a little break to work on our next brünch projects and our next exciting adventure in Berlin. And who knows where it will take us next 🙂 Brünch is a free spirit at heart and we will continue to spread the brünchlove for sure.

Of course we won’t go without a proper Berlin leaving brünch!

Sunday, 04 June 2017 | 12pm until 4pm | Tickets here

I hope to see many of you there or at the cafe in the meantime! Our last day at The Taproom is 04 June 2017.

Lots of BrünchLove

Noemi x

brünch Festival Season 2016

A whole summer of fun ahead with our mobile Berlin Brünch Bar!

I am super excited to announce that brünch will be at three of the best UK festivals this summer bringing you some healthy Berlin brünch treats to kick start your day.

You’ll be able to find us at Wilderness Festival (4-7 August), The Big Feastival (26-28 August) and together with Jägermeister we will be serving up a proper Berlin brünch in the Jägerhouse at Bestival (8-11 September).

We want to make a change in the Festival breakfast scene this year. 

Breakfast seems to be an afterthought at many festivals but we believe it’s time for change. We often find ourselves wandering around in the morning looking for something nutritious and healthy after a long night of dancing and probably a few too many drinks. I am usually starving in the mornings and a croissant or a pulled pork burger is just not going to cut it for me.

That is why I brought to life my mobile Berlin Brünch Bar. Together with my amazing brünch team, we will be touring some of the best festivals in the UK for the very first time this year. And who knows, if you like what we do perhaps we can come back next year 🙂

Our menu will be filled with wholesome, healthy breakie and brunch options that will make sure you start the day the best way possible. Most of the menu is vegetarian and vegan friendly though there will also be some typical Berlin sausages for those of you who like it a bit more meaty. We will confirm our final menu closer to the date but here a little sneak preview 😉

This slideshow requires JavaScript.

The design of my Berlin Brünch Bar is in keeping with the look and feel of my brünch popups. It has taken me a few good months to design my stall and think it all through thoroughly. I hope you will like it. It will be rustic in design with lots of wood and greenery. The food will be vibrant and colourful and we are hoping to have a little picnic corner attached too for you to hang out with us.

Make sure to look out for us when you are there 🙂

Here is where you will find us

WILDERNESS

Exact location to be confirmed

Kicking off in August we’ll be leaving the bustle of London for Wilderness. The festival is located in the rolling Oxfordshire countryside on a stunning private estate.

‘Busyness is everywhere, in your morning, at your desk, in your home and even in your thoughts. We’re always doing and always planning: ‘more forwards’ as the saying goes. Come summer time, we feel a little time in the wilderness helps correct the balance of the busyness. Four days in a nature reserve to meet new people, new ideas and new experiences. If Wilderness had a saying, it would probably be ‘meet the world’: a world of creativity and culture, of festival and flora, of ideas and identity. Wilderness aims to slip off your shoes, settle you down and then showcase the best of who we are, where we belong and what we create. As our unofficial saying goes, come to the wilderness to meet the world.’

– Source – www.wildernessfestival.com

We love their ethos and the way they bring people together to celebrate nature, creativity, music, arts, food and life! Wilderness is really known for its quality food offering. Their feasts are amazing and include some of the biggest names in the UK – Hix, Raymond Blanc, Robin Gill, Virgilio Martinez and many more.

It is a massive honour for us to be part of Wilderness for the very first time this year and we are very excited to see you there

Jamie Oliver’s The Big Feastival

Location – Stall CS05, Gate 25

Over the August Bank Holiday weekend we will be trading at Jamie Oliver’s The Big Feastival at Alex James’ farm in Chipping Norton in the idyllic Cotswolds countryside. It is a unique weekend celebration of music, food and fun for the whole family. The programme will be packed with cookery classes and demonstrations by top chefs, a fantastic line up, lots of local producer stands, arts & crafts workshop, vintage funfair, food feasts, a Wellness Kitchen and brünch! 🙂

Based on a farm, it’s the perfect festival for laid back fun with friends and family. We love the mix of music, good food and activities for everyone to enjoy. There is a real community feel to this festival which is why we’re excited to be part of it in 2016.

Bestival at the Isle of Wright

The Jägerhaus

We’re going to be ending the UK summer festival season on a high!

We’ll be joining our friends at Jägermeister in their infamous re-vamped Jägerhaus to bring some proper Berlin vibes to Bestival. We will be serving up the best of Berlin brünch in The Loft alongside some hot DJ lineup and lots of amazing Jäger cocktails. We are seriously excited about this one and hope to see many of you there.

Bestival is a four-day boutique music festival which takes place at Robin Hill Country Park, on the Isle Of Wight. From the massive music stages to the Ambient Forest to the fancy dress en-masse, the unique world of Bestival is meant to ‘inspire peace, love and dancing’.

We definitely like the sound of that! There is even a festival within the festival – Slow Motion. It is a tranquil place set at the top of the hill and a realm of calm with views across the whole festival. We know it’s going to be an wicked 4 days!

We can’t wait to begin our summer adventure. We want to bring you healthy, hearty and nutritious breakfasts to power you through glorious festival days.

I hope to see you all over the course of the summer!

Noemi x

Order brünch online!

How about a long lazy Sunday brünch in bed?

I have thought about how to deliver brünch to your home on a Sunday morning so you can enjoy my Berlin breakfast in bed, or at work during the week, your friends’ place as a surprise and the parents’ house for their birthday.

I wanted to make brünch available to anyone anywhere alongside my popups. I put my ideas on paper but I quickly realised that a project like this would be more than I could chew at the moment. Logistically it is quite a big undertaking. So I postponed my idea for the time being…until I got a call one day!

Pete, Marketing Manager at EatFirst rang me up asking if I’d be interested in a collaboration for a few months with this new online restaurant that is originally from Berlin but has recently launched in London.

Erm….yes?!

I met up with their whole team in their production kitchen and offices in Limehouse. I tried some of their food and I loved it – real flavours, quality ingredients, all freshly made and looking great! Not like some other take aways that you need to eat with your eyes closed. All their chefs cook the food fresh every day in EatFirst’s own production kitchens!! I was impressed when I saw it. Even their juices are pressed fresh to order and they are working with some really good drink brands too.

Screen Shot 2016-04-19 at 08.47.06

So I said yes and soon enough I spent a lot more time with Benn Hodges and his team in the kitchen. I got my  kitchen uniform back from my attic where it was stored since University and we started developing a lovely brünch menu that I think you will really like.

brunchgroup

Picture by Catherine Jeffries

When I was asked to cook my menu in their kitchen so that everyone can try it, it was quite nerve wracking actually. It is always weird to work in someone else’s kitchen for the first time and this time it was a proper commercial kitchen. But the team was great and I had a great time cooking away. They gave me loads of space, everything I needed and I just did my thing until I was ready to serve my menu.

Luckily they were all really happy and we took it to the next level.

The first stage was the tasting and evaluation, then we came up with  menu and I developed all recipes for that. We sourced suppliers, worked out costings and I showed the team how to prepare my food when I am not around. We developed the marketing campaign and planned the launch. We worked out the look and feel of the packaging and finally the photoshoot. It’s amazing to see how everything comes together after you put your heart and soul into something. It was a great feeling and a lot of fun 🙂

Our menu will go live via EatFirst on May 9th and I am super excited to have you try my EatFirst brünch menu soon (see the full menu below).

A little bit about EatFirst

EatFirst is essentially an online restaurant idea, which was brought to life in 2014.

All EatFirst chefs come from top restaurants around the world; Jane Tran was trained at the Bar Boulud in New York and London,Benn Hodges brings his culinary magic from London’s infamous Roka restaurant and Fanny who joined recently comes from the legendary Michelin-starred Benoit in Paris so there is a real power team behind the brand.

13000079_10157092727505227_131621858440938678_n

The chefs – Fanny (left, obvs), erm…me and Benn 🙂

13077103_10157092694905227_6747994304293113799_n

Two Proseccos down! Not sure Fanny is impressed!

 On the menu

‘The Berliner’ (dish in the middle iof the picture)

Sliced smoked cheeses, tasty French Brie, Cumin Gouda, German pepper salami, tender smoked pork loin (Kassler), Berlin fleischsalat, topless egg, celeriac remoulade accompanied by fresh fruits, pickles as well as a selection of artisan sourdough and bread rolls.

EatFirst Berlin Brunch Complete Table

Smoked Mackerel Pâté

Smoked mackerel pâté with grated gala apples, fresh horseradish, crème fraiche and lemon juice. Served with a celeriac remoulade on a bed of mixed leaves and artisan rye bread.

thumb_DSC06780_1024

Avocado & Beetroot Slider (Vegan)

Served on a thick slice of rustic sourdough, generous layers of avocado atop beetroot hummus and spinach leaves. Sprinkled with sea salt, toasted sesame seeds, micro greens, lemon zest and organic honey.

thumb_DSC06768_1024

Goats Cheese & Strawberry Slider (V)

A thick slice of rustic sourdough with lamb’s lettuce, sliced honeyed goat’s cheese, fresh strawberries topped with crushed hazelnuts and wild thyme.

EatFirst Berlin Brunch Goast Cheese and Sourdough Slider

Roasted Butternut Squash & Feta Slider (V)

Roasted and rosemary-infused butternut squash on a rustic slice of sourdough, sprinkled with toasted pumpkin seeds, crumbled feta, organic honey, pomegranate seeds and hand-picked garden cress.

EatFirst Berlin Brunch Roast Squash Sourdough

Almond Butter, Banana, Quark Sourdough (V)

Fresh made almond butter smothered on a thick slice of sourdough with sliced banana, thick churned quark, amaranth and chia granola topped with organic honey and thyme.

EatFirst Berlin Brunch Almond Sourdough

Rote Grütze – German Red Fruit Compote (V)

A red fruit compote including sour cherries, strawberries, blueberries, blackberries and raspberries spiced with cinnamon and served with fresh vanilla custard and sliced fruit topping.

EatFirst Berlin Brunch Rote Grutze and Bloody Mary

Our suggestions how to serve brünch

In bed  – my personal favourite!

With all your friends – Sharing is caring ❤

At work – make the Boots Sarni blush!

In the park – perfect picnic!

Brünch for one – treat yourself. 

 

Anything goes! 🙂 

You can order via web or app from EatFirst and choose a 30-minute delivery slot between 11.30am to 2pm and 6pm to 10pm. Orders are delivered by a team of EatFirst motorcycle drivers.

The minimum order £12.50 including £1.95 for delivery anywhere in Zones 1, 2 and 3.

My brünch menu will be available to pre-order for a limited time only from May, 8 throughout June and July.

Enjoy and let us know what you think!

Noemi x

brünch – testbed for new Berlin brands & passionate people like us

brünch is not only about our amazing Berlin brunch spread. It is also a testbed for new brands and like-minded passionate people that want to trial their ideas and products, gain exposure and get feedback – from you.

This can be anything and anyone ranging from new Berlin (or German) drink brands to independent cool coffee suppliers, up-and-coming DJs, small artisan bread bakeries, local suppliers and independent venues. I want to give you all the chance to try something new and enjoy some proper Berlin vibes at my events. Therefore, whenever you come to my pop ups, please be open minded, try whatever is on the menu, ask us questions and let us know what you think.

In the past we have been working closely with hard-to-come-by German drink brands and small-batch speciality coffee roasters based in London. Some of our partners include(d) Club Mate, fritz-kola, Belsazar Vermouth, Volcano Coffee Works, Assembly Coffee and lots of other lovely independent producers and suppliers.

So for our next event in February, I will be working with Bauhaus Coffee.

Bauhaus Coffee is super new in London’s coffee scene (website coming soon). It was launched by Max and his uni mate Ted. I met Max for the first time when I was just about to leave my corporate job. He and his two uni mates Gabe and Eirik had just launched Blacksheep Coffee and I was able to help them out a bit and learn about coffee and the art of roasting and brewing.

Over time, Max started to challenge the speciality coffee scene’s over-complication and pretension though. He and Ted got together to develop a  ‘no nonsense coffee’ as they say … bold words but we like that!

Bauhaus Coffee was born.

12705351_971054059655030_7542441392622480518_n.jpg

It is inspired by the principles of Bauhaus production – roasted combining the love of the craftsman with the consistency of modern techniques. All their coffee is ethically sourced from single farms, estates and cooperatives as it says in their sales brochure.

We are curious and will give them a try on 28 February at the Brewer’s Bar in Dalston. Tickets out now via www.bruench.com

Future collaborations are in the planning and whilst I cannot say too much yet, I can guarantee you don’t want to miss this. So keep your ears and eyes peeled for my next events including Berlin supper clubs and Berlin film nights with some of the best Berlin cocktails you’ll ever have in London.

I am excited to see you soon.

x

 

Heard of ‘BrotZeit’ yet? Brünch has got a little sister :)

Have I introduced you to BrotZeit yet?

After a year of successful brünch events held all across London, I have recently launched a new mobile Berlin breakfast bar called ‘BrotZeit‘ – brünch’s little sister 🙂 The German phrase is a combination of ‘Brot’ meaning bread and ‘Zeit’ meaning time.

BrotZeit is based on the Berliner ‘Stulle’, which is Berlin slang for an open sandwich and an extremely popular breakfast, lunch and dinner snack. So popular there is even a Stulle or ‘Butterbrot’ (another word for it..) day in September every year! Berliners love their bread and their Stulle!

But what is it exactly!?

BrotZeit serves this moreish Berlin Kult snack but with a twist – healthy & wholesome toppings on thick slices of rustic sourdough bread from small local artisan bread bakeries of the likes of E5 Bakehouse, The Dusty Knuckle Bakery, Brickhouse Bread and Elephant Bakehouse.

Sometimes pictures say more than words…

I change my menu whenever I have a new idea. I try to source locally where possible so my menu is very seasonal.

In the past, my menu looked something like this

Thick Slices of Rustic Sourdough with

 Goats Cheese, Fresh Strawberries/Fresh Figs, Basli & Honey

Beetroot, Avocado, toasted Sesame & wild Thyme (vegan)

Butternut Squash, Feta Cheese, Pomegranate & Rosemary

 Home-made Almond Butter, Banana, Yoghurt & home-made Granola (vegan)

Home-made Hummus, sun-dried tomatoes, toasted seeds & Thyme (vegan)

For those with a sweet tooth, I also alternate between my brünch signature amaranth & chia granola with german quark, homemade banana bread with warm Nutella and toasted coconut, fresh Buckwheat waffles and Rote Grütze, a typical German dessert.

With BrotZeit I am bringing the mobile breakfast to life – colourful and vibrant, it is definitely an eye catcher wherever it goes.

Where can you find us? 

I am working with Morning Gloryville East London at their East London after parties at Number 90 in Hackney Wick from 11am until about 3pm whenever I can. For future dates, check out my Facebook page @bruench or Twitter @bruench_popup next dates on their website.

Exciting plans ahead! I am applying to trade at festivals this summer in the UK. There is definitely a lack of healthy food options, not to mention breakfast options at festivals, and I want to change that. It’s quite a lot of paper work but I am working through them as we speak. Fingers crossed. And perhaps will see each other for a dance or two and breakfast after soon 🙂 I will keep you posted.

If you have an event and would like to get BrotZeit involved, please don’t hesitate to drop me a line at bruench@gmail.com. Would love to hear from you.

Lots of brünchlove.

Noemi x

brünch – 2015 in review

Wow! Time flies when you’re having fun.

2015 was a fantastic and certainly eventful year for me. I am so very grateful for all the experiences I have made and people I have crossed paths with.

As you know, in October 2014 I left my corporate city job to launch brünch – London’s first and only Berlin pop up, bringing people together in London’s quirkiest venues to enjoy some proper Berlin vibes.

I quit my job because I did not want to wake up one day and regret not having tried. I wanted to follow my passion and live my ideas and dreams. But I also left my corporate job to change my lifestyle, find more balance and appreciate the small things in life that we often take for granted.

I would like to take this opportunity to thank everyone who has supported me along the way, who has come to my events and who has chosen to become and stay part of my journey. You know who you are and you are amazing – thank you.

Since I launched brünch in February 2015, my pop ups have grown from ‘bread brunch booze’ Berlin style to a platform for collaboration, up-and-coming DJs showcasing their talent, meeting new people, discovering London’s hidden and unusual spaces and bringing new small-batch German drink brands to London. You might have seen it already – I also launched BrotZeit in 2015 – my new mobile Berlin breakfast bar concept ideal for markets, corporate events, festivals and small cafes.

Our Berlin brünch community is growing and we (yes, the royal ‘we’ for now) have lots of exciting plans for the New Year – come along and join us! 🙂

brünch – 2015 in review

In 2015 I hosted ten Berlin pop ups and two BrotZeit events where I welcomed over 600 guests in 11 different venues. brünch was named ‘one of London’s most active pop ups in 2015‘ by London Pop Ups , ‘one of the capital’s most exciting pop ups this summer’ by STYLISTand ‘one of London’s prettiest breakfasts’ by About Time Magazine. brünch was also featured in Time Out London, the Evening Standard and my face even made it into Germany’s top newspapers such as Der Tagespiegel with an article on ‘Berlin, London und das ‘brünch’ – Wie sich das Frühstück ändert.‘ I still can’t quite believe it all and my heart still jumps with joy :)))

Last year, I took my pop ups to converted warehouses, rooftops, antique salvage shops, railway arches and craft beer breweries all across the city. In memory of a great year, here a little snapshot of my events in chronological order:

My very first pop up took place at Salon, Brixton in February 2015. Tickets were sold out almost a week before the event with around 40 people attending. Salon is such a beautiful venue owned and run by Nick Balfe, former head chef of Jackson Boxer’s Brunswick House and Frank’s Campari Bar. I can only recommend visiting his restaurant in Brixton Market Row for breakfast, lunch or dinner.

0945IMG_20150222_193001

My second pop up took place at The Doodle Bar in Battersea in March. With 50 people attending, it was another sell out event. The vibe was fantastic and I met lots of lovely people and like-minded foodies including Spooncereals, the GrubClub, The Brick BoxSnactThe Social PantryCulinary Canvas and many more. DJ Dirk from Germany put on some hot electro sounds to get into Berlin mood.

In April, I hosted a Berlin Easter brünch at Brixton East 1871 – a converted 19th-century furniture warehouse just off Coldharbour Lane. The venue is stunning and has retained much of its original character and charm. It was a lovely event where about 40 guests attended with their families, friends, dates and partners.

A week later, we went the extra mile and took brünch to East London for the first time. Stage 3 in Hackney Central is part of the Hackney Empire building and with the help of DJ Dirk on the decks, we converted the venue into a little bit of Berlin that day.

In June I was asked to participate in the Streatham Food Festival with my pop up. I felt very honoured and excited to host a German-inspired Summer Dinner at Boyce da Roca, a small neighbourhood cafe in the heart of Streatham. I cooked for four days straight and even my mum arrived from Berlin to help me. It was beautiful ❤ I worked with Axiom brands and mixologist Fliss together to design some amazing cocktails to pair each dish on my menu.

Then it was time for a little Summer break. I went travelling in France for two weeks after reminding myself that leaving my office job also meant more time for myself, work-life balance and adventure. I went into the mountains in Provence and it was beautiful – a peaceful village tucked away from city life – so much beauty and time to let go and appreciate.

When I returned from holidays, I started spending more and more time up east. I explored Hackney Wick, London Fields and Clapton on my bike. Hackney reminds me a lot of Berlin – the vibe, the sense of space, the people…On one of my exploration tours, I came across the CRATE Brewery and in June I hosted my Berlin brunch pop up in their ‘Brew Shed’ – such a special setting. DJ Mo with his own label Homage Records on the decks – amazing vibes, amazing people.

Having been a few times to Maltby Street Market for food, drink and shopping, I inevitably fell in love with the most amazing antique salvage shop in London – Lassco Ropewalk. And so it happened that I managed to convince the owners to bring a little bit of Berlin to their shop in July. On a rainy Sunday morning my team and I converted this beautiful space into a buzzing Berlin den with fresh waffle and Nutella smells running through the shop and gorgeous bread from St John Bakery on offer. I love this venue.

I had been invited to the launch party of The NINES in Peckham in February which was run by two girls who were friend of someone I had met through another friend (this is basically how I find my venues ;)) The NINES is a converted garage bar hidden behind the Bussey Building and exactly what I was after for brünch. It took six months until we finally met up to discuss hosting an event together. In August, 40 people came to enjoy a long lazy Sunday brünch with proper Berlin electro tunes from Moody Pat, a young cutting-edge DJ from the French Caribbean who is definitely one to watch.

To take advantage of the warm summer months, my next event brought me back East to London Fields where I stumbled upon a new quirky venue with probably the best views overlooking London Fields (apart from Netil House perhaps). Playground & Proof had only just opened and it was a pleasure to be the first pop up to host an event up on their roof terrace – a hidden gem you should definitely go and check out if you are in the area.

In the whole month of October I then worked with Streetfeast on the opening of their new Hawker House in Canada Water – a 2,500 people venue with 14 street food vendors and nine bars – and project manage Oktoberfest, which welcomed approximately 5,500 people over two days. We ate, we drank, we danced – such an amazing experience and project to work on 🙂

November was another eventful month for me. I left Brixton after six years and moved to East London – it felt like the end of an era… I also celebrated my 30th birthday in November in Berlin and I launched BrotZeit at the Morning Glorville afterparty! In the meantime I was hatching plans and getting everything ready for my Berlin Winter brünch the following month.

I had visited Palm 2 in Clapton, a lovely venue tucked away above a cute local gourmet deli shop, back in the summer. I fell in love with the venue straight away and having moved close by now, my heart was set on hosting my last event of 2015 here. I welcomed about 40 people for a cosy Berlin Winter brünch in December with lots of German spiced Glühwein, fresh cinnamon waffles and delicious Berlin cocktails.

What a year!

I am seriously excited about 2016 and no doubt Berlin is here to stay 🙂

I am also incredibly proud to have worked with some of these amazing suppliers in 2015:

Berlin/German Drink Brands (among others)

Local Food Suppliers

Coffee Suppliers

Special thanks go to my fantastic friends and family for all your support and help – Sarah, Jamie, Pete, Esther, Roman, Lucy, Kaia, Rocio, Bill, Vicky, Sophie and Christie.

See you in 2016!

Lots of brünch love,

Noemi xx

Brewedboy's Blog

Just another WordPress.com site

brixtoncornercopia.wordpress.com/

65 Brixton Village Market, SW9 8PS brixtoncornercopia@googlemail.com 07919542233

pexmas.wordpress.com/

Festivals, Events, Markets, Community.

love2feed

His & her incredible eating adventures

ideas.ted.com

Explore ideas worth spreading

Anderson & Co

139 Bellenden Road, London, SE15 4DH 0207 469 7078 lisa@andersonandcompany.co.uk for dinner bookings

%d bloggers like this: