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Heard of ‘BrotZeit’ yet? Brünch has got a little sister :)

Have I introduced you to BrotZeit yet?

After a year of successful brünch events held all across London, I have recently launched a new mobile Berlin breakfast bar called ‘BrotZeit‘ – brünch’s little sister 🙂 The German phrase is a combination of ‘Brot’ meaning bread and ‘Zeit’ meaning time.

BrotZeit is based on the Berliner ‘Stulle’, which is Berlin slang for an open sandwich and an extremely popular breakfast, lunch and dinner snack. So popular there is even a Stulle or ‘Butterbrot’ (another word for it..) day in September every year! Berliners love their bread and their Stulle!

But what is it exactly!?

BrotZeit serves this moreish Berlin Kult snack but with a twist – healthy & wholesome toppings on thick slices of rustic sourdough bread from small local artisan bread bakeries of the likes of E5 Bakehouse, The Dusty Knuckle Bakery, Brickhouse Bread and Elephant Bakehouse.

Sometimes pictures say more than words…

I change my menu whenever I have a new idea. I try to source locally where possible so my menu is very seasonal.

In the past, my menu looked something like this

Thick Slices of Rustic Sourdough with

 Goats Cheese, Fresh Strawberries/Fresh Figs, Basli & Honey

Beetroot, Avocado, toasted Sesame & wild Thyme (vegan)

Butternut Squash, Feta Cheese, Pomegranate & Rosemary

 Home-made Almond Butter, Banana, Yoghurt & home-made Granola (vegan)

Home-made Hummus, sun-dried tomatoes, toasted seeds & Thyme (vegan)

For those with a sweet tooth, I also alternate between my brünch signature amaranth & chia granola with german quark, homemade banana bread with warm Nutella and toasted coconut, fresh Buckwheat waffles and Rote Grütze, a typical German dessert.

With BrotZeit I am bringing the mobile breakfast to life – colourful and vibrant, it is definitely an eye catcher wherever it goes.

Where can you find us? 

I am working with Morning Gloryville East London at their East London after parties at Number 90 in Hackney Wick from 11am until about 3pm whenever I can. For future dates, check out my Facebook page @bruench or Twitter @bruench_popup next dates on their website.

Exciting plans ahead! I am applying to trade at festivals this summer in the UK. There is definitely a lack of healthy food options, not to mention breakfast options at festivals, and I want to change that. It’s quite a lot of paper work but I am working through them as we speak. Fingers crossed. And perhaps will see each other for a dance or two and breakfast after soon 🙂 I will keep you posted.

If you have an event and would like to get BrotZeit involved, please don’t hesitate to drop me a line at bruench@gmail.com. Would love to hear from you.

Lots of brünchlove.

Noemi x

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brünch – 2015 in review

Wow! Time flies when you’re having fun.

2015 was a fantastic and certainly eventful year for me. I am so very grateful for all the experiences I have made and people I have crossed paths with.

As you know, in October 2014 I left my corporate city job to launch brünch – London’s first and only Berlin pop up, bringing people together in London’s quirkiest venues to enjoy some proper Berlin vibes.

I quit my job because I did not want to wake up one day and regret not having tried. I wanted to follow my passion and live my ideas and dreams. But I also left my corporate job to change my lifestyle, find more balance and appreciate the small things in life that we often take for granted.

I would like to take this opportunity to thank everyone who has supported me along the way, who has come to my events and who has chosen to become and stay part of my journey. You know who you are and you are amazing – thank you.

Since I launched brünch in February 2015, my pop ups have grown from ‘bread brunch booze’ Berlin style to a platform for collaboration, up-and-coming DJs showcasing their talent, meeting new people, discovering London’s hidden and unusual spaces and bringing new small-batch German drink brands to London. You might have seen it already – I also launched BrotZeit in 2015 – my new mobile Berlin breakfast bar concept ideal for markets, corporate events, festivals and small cafes.

Our Berlin brünch community is growing and we (yes, the royal ‘we’ for now) have lots of exciting plans for the New Year – come along and join us! 🙂

brünch – 2015 in review

In 2015 I hosted ten Berlin pop ups and two BrotZeit events where I welcomed over 600 guests in 11 different venues. brünch was named ‘one of London’s most active pop ups in 2015‘ by London Pop Ups , ‘one of the capital’s most exciting pop ups this summer’ by STYLISTand ‘one of London’s prettiest breakfasts’ by About Time Magazine. brünch was also featured in Time Out London, the Evening Standard and my face even made it into Germany’s top newspapers such as Der Tagespiegel with an article on ‘Berlin, London und das ‘brünch’ – Wie sich das Frühstück ändert.‘ I still can’t quite believe it all and my heart still jumps with joy :)))

Last year, I took my pop ups to converted warehouses, rooftops, antique salvage shops, railway arches and craft beer breweries all across the city. In memory of a great year, here a little snapshot of my events in chronological order:

My very first pop up took place at Salon, Brixton in February 2015. Tickets were sold out almost a week before the event with around 40 people attending. Salon is such a beautiful venue owned and run by Nick Balfe, former head chef of Jackson Boxer’s Brunswick House and Frank’s Campari Bar. I can only recommend visiting his restaurant in Brixton Market Row for breakfast, lunch or dinner.

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My second pop up took place at The Doodle Bar in Battersea in March. With 50 people attending, it was another sell out event. The vibe was fantastic and I met lots of lovely people and like-minded foodies including Spooncereals, the GrubClub, The Brick BoxSnactThe Social PantryCulinary Canvas and many more. DJ Dirk from Germany put on some hot electro sounds to get into Berlin mood.

In April, I hosted a Berlin Easter brünch at Brixton East 1871 – a converted 19th-century furniture warehouse just off Coldharbour Lane. The venue is stunning and has retained much of its original character and charm. It was a lovely event where about 40 guests attended with their families, friends, dates and partners.

A week later, we went the extra mile and took brünch to East London for the first time. Stage 3 in Hackney Central is part of the Hackney Empire building and with the help of DJ Dirk on the decks, we converted the venue into a little bit of Berlin that day.

In June I was asked to participate in the Streatham Food Festival with my pop up. I felt very honoured and excited to host a German-inspired Summer Dinner at Boyce da Roca, a small neighbourhood cafe in the heart of Streatham. I cooked for four days straight and even my mum arrived from Berlin to help me. It was beautiful ❤ I worked with Axiom brands and mixologist Fliss together to design some amazing cocktails to pair each dish on my menu.

Then it was time for a little Summer break. I went travelling in France for two weeks after reminding myself that leaving my office job also meant more time for myself, work-life balance and adventure. I went into the mountains in Provence and it was beautiful – a peaceful village tucked away from city life – so much beauty and time to let go and appreciate.

When I returned from holidays, I started spending more and more time up east. I explored Hackney Wick, London Fields and Clapton on my bike. Hackney reminds me a lot of Berlin – the vibe, the sense of space, the people…On one of my exploration tours, I came across the CRATE Brewery and in June I hosted my Berlin brunch pop up in their ‘Brew Shed’ – such a special setting. DJ Mo with his own label Homage Records on the decks – amazing vibes, amazing people.

Having been a few times to Maltby Street Market for food, drink and shopping, I inevitably fell in love with the most amazing antique salvage shop in London – Lassco Ropewalk. And so it happened that I managed to convince the owners to bring a little bit of Berlin to their shop in July. On a rainy Sunday morning my team and I converted this beautiful space into a buzzing Berlin den with fresh waffle and Nutella smells running through the shop and gorgeous bread from St John Bakery on offer. I love this venue.

I had been invited to the launch party of The NINES in Peckham in February which was run by two girls who were friend of someone I had met through another friend (this is basically how I find my venues ;)) The NINES is a converted garage bar hidden behind the Bussey Building and exactly what I was after for brünch. It took six months until we finally met up to discuss hosting an event together. In August, 40 people came to enjoy a long lazy Sunday brünch with proper Berlin electro tunes from Moody Pat, a young cutting-edge DJ from the French Caribbean who is definitely one to watch.

To take advantage of the warm summer months, my next event brought me back East to London Fields where I stumbled upon a new quirky venue with probably the best views overlooking London Fields (apart from Netil House perhaps). Playground & Proof had only just opened and it was a pleasure to be the first pop up to host an event up on their roof terrace – a hidden gem you should definitely go and check out if you are in the area.

In the whole month of October I then worked with Streetfeast on the opening of their new Hawker House in Canada Water – a 2,500 people venue with 14 street food vendors and nine bars – and project manage Oktoberfest, which welcomed approximately 5,500 people over two days. We ate, we drank, we danced – such an amazing experience and project to work on 🙂

November was another eventful month for me. I left Brixton after six years and moved to East London – it felt like the end of an era… I also celebrated my 30th birthday in November in Berlin and I launched BrotZeit at the Morning Glorville afterparty! In the meantime I was hatching plans and getting everything ready for my Berlin Winter brünch the following month.

I had visited Palm 2 in Clapton, a lovely venue tucked away above a cute local gourmet deli shop, back in the summer. I fell in love with the venue straight away and having moved close by now, my heart was set on hosting my last event of 2015 here. I welcomed about 40 people for a cosy Berlin Winter brünch in December with lots of German spiced Glühwein, fresh cinnamon waffles and delicious Berlin cocktails.

What a year!

I am seriously excited about 2016 and no doubt Berlin is here to stay 🙂

I am also incredibly proud to have worked with some of these amazing suppliers in 2015:

Berlin/German Drink Brands (among others)

Local Food Suppliers

Coffee Suppliers

Special thanks go to my fantastic friends and family for all your support and help – Sarah, Jamie, Pete, Esther, Roman, Lucy, Kaia, Rocio, Bill, Vicky, Sophie and Christie.

See you in 2016!

Lots of brünch love,

Noemi xx

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