Tag Archives: Story Coffee

Assembly Coffee Roast – Re-Shaping London’s Coffee & Cafe Culture

I am not a coffee snob, but I do like to have a good cuppa on a daily basis.

Since launching brünch in February 2015, I brushed up on my coffee knowledge and worked with a few quality coffee rosters together including Volcano Coffee Works – a leading small batch, specialty coffee roaster based in West Norwood, South London. The team is great – hard working, full of passion and they really know their stuff. To improve my coffee making skills I attended one of their barista training workshops recently, which takes place every Wednesday between 10am and 1pm. More information can be found on their website.

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20150324_095530 Volcano Coffee Works Volcano Coffee Works

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Onny, General Manager at Volcano Coffee Works also introduced me to the recently launched ‘Assembly’ (March 2015)

Assembly began as a commitment to create a genuinely unique coffee roasting service responding to the evolving needs and ambitions of independent cafes.  He goes on to explain that Assembly recreates the role of the roaster so that it is not just one half of a transaction, but one equal part of a relationship involving all wholesale partners. 

Their goal is to acknowledge and value the diversity of experiences, knowledge and individual strengths of their peers in the industry. With a shared vision for creating forward thinking approaches to cafe culture, they have formed a collective where each individual’s insight grows the whole – called the ‘Assembly’.
Volcano Coffee Works are collaborating with Embassy East, Esters, Noble Espresso, Story Coffee, Mother’s Milk, The Wash, Three Wheels Coffee, Soho Coffee House and DunneFrankowski to create the Assembly – a hand picked group of coffee connoisseurs who all share a passion for excellent coffee and customer service.
A lot of research has gone into the new brand and design. The packaging is minimalist, focusing on the purity and quality of the coffee. The bright spot graphic included on the packages is unique to each coffee and visually communicates the sense of the blend to the customer—whether it is well-rounded and mellow, whether it might have more acidic flavors of fruits, or smooth caramels and chocolates.
We tested it and it really matched my experience of the coffee. Onny served the brew in specially design Assembly coffee mugs. The coffee was brewed in the new Techni Vorm Moccamaster which they wetted
 at the recent London Coffee Festival. I can testify that this is a truly premium new coffee label. Hence, I am super proud and excited to be working with Assembly at my next Berlin Brunch in Hackney Wick – come along and try it for yourself.
A few practical examples of the collective approach of the Assembly to date, include:


 



  • Group exercises such as designing a framework for group participation in green bean selection and roast profiling. Based on consensus on what best serves the objectives of our industry the group has created an Assembly espresso blend.
  • Opinion-led projects such as drawing on the collective experiences of the group to develop a consumer coffee learning curve to serve as a guide for promoting higher quality coffee in our daily interactions.
  • Opinion-led projects such as the development of coffee packaging which considers current practical obstacles, how information is best presented and aesthetic values

  • Creating a database to aggregate data gathered by cafes and serve as a source of insight to better inform our individual decisions as cafe owners.

 

Assembly Coffee Assembly Coffee 20150610_123752

 

 

 

 

 

 

 

 

Contact me or Onny for more information about the Assembly at bruench@gmail.com or onny@assemblycoffee.co.uk

@AssemblyRoast

facebook/assemblyroast

 

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